Brand in Focus – Evisu Jeans

Founded in Japan in 1991 by Japanese tailor Yamane Hidehiko, Evisu required its title in the Japanese god of wealth Ebisu. Ebisu was frequently submit and described in Japanese culture holding a fly fishing rod in a single hands along with a bream within the other. The god obviously symbolized everything associated with money and being affluent. The mixture of fishing and cash epitomized the 2 loves of Yamane’s existence. The company was produced to fill a niche looking for quality vintage jeans in Japan Yamane was fed up with seeing sub-standard, mass created jeans ware and even though he would be a tailor, the love for jeans required over and also the relaxation was history!

Since 1991, the company has constantly gone from strength to strength, re-inventing itself, spinning modern assumes old vintage style classics. When first beginning out, the look and production time around the jeans was a difficult task, meaning only 14 pairs were created each day, with every being hands colored using the now signature seagull logo design, by Yamane themself. With time, machinery that was needed was bought and the organization could leave its ft and begin manufacturing on the grand scale, thus changing the company right into a worldwide phenomenon. It’s now seen as an leading light within the premium jeans stakes, a enthusiasts dream and thehe brand that began the world “Replica Movement”.

Clearly noted for its exceptional quality jeans, the company also is renowned for its printed tees, comfortable crew necks and hoodies, Evisu is putting its self forward like a life-style. Searching in the Spring Summer time collection from Evisu, we are expecting much of the identical. Vibrant coloured tees with prints, ideal for the summer time to become worn together with your favourite set of Evisu jeans, awesome zip up hoodies to put on on cooler nights and lightweight jackets ideal for the periodic Spring to Summer time transition.

The company is honored in creating the greatest quality, most exclusive product by utilizing traditional, work intensive techniques. Initially it had been a lot more a work of affection, however, the company has inspired and taken the imagination from the detail obsessed, fashion crazy fans and it has since spurred on the whole global revival within the vintage jeans world. The company has featured quite heavily in recent popular culture, pointed out in multiple tunes by artists for example Jay-Z, The Overall Game and Weezy. It is not likely that we’ll see Evisu in decline in the near future, the company appears not capable of doing any wrong!

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